AI capability is cheap. Good judgment isn’t.
3 minute read
An Anthropic cofounder recently said that knowing the right questions to ask AI matters more than knowing how to code. AI can distil the judgment of millions. What it can't do is the human bit, the gut feel, the read of the room, the instinct that something isn't quite right.
When times get tough, sharpen the message
3 minute read
When belts tighten, design and marketing are often the first things to be cut. That's usually a mistake. The businesses that keep talking, and talk better, tend to come out ahead. Here's why, and what to do about it.
Does your organisation have a communication style guide?
3 minute read
Most organisations think carefully about how they look. Fewer think about how they sound in writing. A communication style guide fixes that, and it matters more than ever when AI is part of your workflow.
AI is only as good as the brand you feed it
2 minute read
AI content tools are only as good as the brand you feed them. If your visual identity is patchy or undocumented, you're not getting the most from AI. Here's what to fix first.
The 9 P’s of an effective brand
4 minute read
Most people think their brand is their logo. The truth is, your brand is everything. Here’s a plain-English walkthrough of the 9 P’s of an Effective Brand, a practical framework for building something people genuinely connect with.
Is your donation page costing you donations?
3 minute read
On 17% of nonprofit websites, users can't find where to donate. Not because they don't want to give, but because the page makes it too hard. With most donors now giving on mobile, the stakes are higher than ever. Here's what a well-designed donation page should be doing for your cause.
The questions every school should ask a web agency
2 minute read
Signing with a web agency feels like a productive step. But a few smart questions, asked before you sign, can prevent a lot of frustration later. Here's what to ask.
AI bots are reading your website
3 minute read
More than half of all web traffic today isn't human. It's bots, and a growing number of those bots are AI tools actively reading your website and deciding whether to recommend your business. Here's what that means, and why your website's foundations matter more than ever.
WordPress vs EmDash: what business owners need to know
3 minute read
Cloudflare just launched EmDash, calling it the spiritual successor to WordPress. Is it a genuine threat, or clever timing? Here's what business owners actually need to know.
Is WordPress still relevant?
2 minute read
WordPress still powers a massive slice of the web, but is it right for your business? Simon Bailey Design cuts through the noise with an honest, experience-based answer.
When WordPress isn’t enough: is it time to consider Clarety?
3 minute read
WordPress is a great starting point for most charities and NFPs. But as your organisation grows, managing donations, CRM, events, and supporter communications across a patchwork of plugins can become more trouble than it's worth.
Design that works
2 minute read
"It works" might be the highest compliment a designer can hear. Not "it's beautiful" (although that helps). Not "I like the colours." Just, "it works." Here's what that actually means for Simon Bailey Design.