Does your organisation have a communication style guide?
3 minute read
Most organisations think carefully about how they look. Fewer think about how they sound in writing. A communication style guide fixes that, and it matters more than ever when AI is part of your workflow.
The 9 P’s of an effective brand
4 minute read
Most people think their brand is their logo. The truth is, your brand is everything. Here’s a plain-English walkthrough of the 9 P’s of an Effective Brand, a practical framework for building something people genuinely connect with.
AI bots are reading your website
3 minute read
More than half of all web traffic today isn't human. It's bots, and a growing number of those bots are AI tools actively reading your website and deciding whether to recommend your business. Here's what that means, and why your website's foundations matter more than ever.
WordPress vs EmDash: what business owners need to know
3 minute read
Cloudflare just launched EmDash, calling it the spiritual successor to WordPress. Is it a genuine threat, or clever timing? Here's what business owners actually need to know.
Is WordPress still relevant?
2 minute read
WordPress still powers a massive slice of the web, but is it right for your business? Simon Bailey Design cuts through the noise with an honest, experience-based answer.
Design that works
2 minute read
"It works" might be the highest compliment a designer can hear. Not "it's beautiful" (although that helps). Not "I like the colours." Just, "it works." Here's what that actually means for Simon Bailey Design.
Process that works
2 minute read
Starting a design project doesn't have to feel complicated. Simon Bailey Design follows a clear, structured process for every project, so you always know where things stand, what's needed, and what comes next. No guesswork. Just good work, done right.
The perils of not rebranding
2 minute read
Sometimes the most valuable lessons arrive wrapped in mild embarrassment. A hard-won reminder that brands are not just names. They are memories, emotions, and expectations. And re-educating an audience is almost always harder than simply rebranding.
Website content planner
1 minute read
Getting your website content right from the start makes all the difference. Use this handy guide to organise everything Simon Bailey Design needs from you, from page structure and SEO details to images, calls-to-action, and special features.
WordPress toolkit
1 minute read
Simon Bailey Design's curated WordPress toolkit, trusted hosting, themes, plugins, and security tools chosen after years of real client work. Here's what made the cut.
