When WordPress isn’t enough: is it time to consider Clarety?
3 minute read
WordPress is a great starting point for most charities and NFPs. But as your organisation grows, managing donations, CRM, events, and supporter communications across a patchwork of plugins can become more trouble than it's worth.
Design that works
2 minute read
"It works" might be the highest compliment a designer can hear. Not "it's beautiful" (although that helps). Not "I like the colours." Just, "it works." Here's what that actually means for Simon Bailey Design.
Process that works
2 minute read
Starting a design project doesn't have to feel complicated. Simon Bailey Design follows a clear, structured process for every project, so you always know where things stand, what's needed, and what comes next. No guesswork. Just good work, done right.
The perils of not rebranding
2 minute read
Sometimes the most valuable lessons arrive wrapped in mild embarrassment. A hard-won reminder that brands are not just names. They are memories, emotions, and expectations. And re-educating an audience is almost always harder than simply rebranding.
Why smart tech brands still print
2 minute read
In a digital-first world, it's easy to assume print has no place in a tech company's marketing mix. But the brands that show up consistently, across every channel and every format, are the ones that build trust.
How data merge in Adobe InDesign can transform your direct mail
2 minute read
Most charities and NFPs know the power of a personal touch, but personalised direct mail usually means hiring a direct mail provider, or mailing house. Adobe InDesign's Data Merge feature changes that.
Three ways your NFP website could be doing more
2 minute read
Your NFP website should work as hard as you do. From personalised content to automated campaign banners, here are three ways smarter WordPress design decisions can save your team time, reward loyal supporters, and make every visitor feel understood.
Your school uses Canva. But do you have a brand kit?
2 minute read
If your school uses Canva but doesn't have a Brand Kit set up, your brand consistency is probably all over the place. Simon Bailey Design can fix that, and give your whole team the peace of mind that everything looks like it belongs together.
AI in school marketing: a helpful tool, and a potential brand disaster
2 minute read
AI is a genuinely useful tool for school marketing teams, but it comes with real risks that are easy to overlook. Here's what you need to know, and how to get the balance right.
The designer who lives inside your brand
2 minute read
Most design relationships start from zero, every time. A new brief, a style guide attachment, a round of corrections. Simon Bailey Design works differently: as a consistent creative presence that builds familiarity with your brand over time, so the work arrives right and the friction disappears.
Not an agency. Not a freelancer. Something better.
2 minute read
There's a gap between hiring an agency and hiring a freelancer. A lot of marketing managers quietly suffer in it. Simon Bailey Design sits right in that sweet spot: senior creative capability, a single point of contact, and no agency overhead. Just reliable design work from someone who knows your brand.
How to give great feedback on your design work
2 minute read
Vague design feedback costs time, money, and more than a few revision rounds. Simon Bailey Design shares a simple, structured approach to giving feedback that keeps projects on track, on budget, and a lot less stressful.