WordPress is great. For most charities and NFPs, it does a solid job of getting your message out there, collecting donations, and keeping your supporters in the loop. But there comes a point, as your organisation grows, when WordPress starts to feel less like a trusted colleague and more like a part-time volunteer who’s slightly out of their depth.
Sound familiar?
The Plugin Problem
WordPress flexibility is a bit of a blessing and a curse. Need a donation form? There’s a plugin. A CRM integration? Plugin. Email marketing? Another plugin. Events management? You guessed it.
The trouble is, the more plugins you stack, the more things that can quietly break. Updates conflict. Data lives in silos. Your team ends up managing five different dashboards, none of which talk to each other particularly well. It works, until it doesn’t.
For smaller organisations with simpler processes, that’s manageable. For mid-to-large charities running complex fundraising campaigns, regular giving programs, events, and high-volume supporter communications, it can become a genuine headache.
Enter Clarety
Clarety is a cloud-based supporter engagement platform perfect for the not-for-profit sector. Rather than stitching together a patchwork of tools, it brings your CRM, website, donation processing, email marketing, event management, peer-to-peer fundraising, and real-time reporting together under one roof.
No integrations required. No plugin roulette. Just one unified platform doing the heavy lifting.
Some of the organisations Clarety works with are well-known names in the NFP sector. And while the majority of their clients are in Australia, Clarety also supports organisations across New Zealand, the UK, USA, Canada, and beyond. Their largest clients use the platform to fundraise and run events in 16 languages and 65 countries.
What Does That Actually Look Like?
Imagine being able to manage your campaign pages, process donations, track supporter journeys, and send personalised follow-up emails, all from the same system. Clarety does exactly that. You can run ticketed events for tens of thousands of participants, manage regular giving programs, build peer-to-peer fundraising campaigns, and get real-time reporting on how it’s all performing.
For marketing and fundraising teams who are already stretched, the automation alone is worth its weight in gold, and the peace of mind that comes with it isn’t far behind.
Where Design Fits In
Switching to a platform like Clarety isn’t just a tech decision, it’s a design opportunity. A new platform means a fresh website, built properly from the ground up, with your brand front and centre.
Simon Bailey Design has been working with the Clarety team for over a decade, designing websites on the platform and contributing to the Clarety user interface itself. It’s a relationship built on familiarity and trust, which tends to make the whole process smoother for everyone involved.
Is It Right for You?
Clarety isn’t for every organisation. If you’re a small NFP with modest requirements, WordPress will probably serve you well for years to come, and Simon Bailey Design would love to help you get the most out of it.
But if your team is spending more time managing your digital tools than using them, if your data is scattered, your integrations fragile, or your campaigns harder to run than they should be, it might be worth a conversation.
If your organisation would benefit from Clarety’s One Unified Platform, get in touch with Simon Bailey Design and we’ll happily answer any questions and introduce you to the team at Clarety. (And of course, if a new website design is part of that conversation, Simon Bailey Design would love to help with that too!)